Optimizing websites for search engines can be a difficult and time consuming task.
From keyword research and competition analysis to link building and technical SEO, the list of SEO tasks is endless.
Fortunately, with the Google Chrome browser, we have access to a variety of extensions that can help make this challenge much more simple and efficient. By combining many of these extensions with your usual arsenal of seo tools it can really be a game changer.
And while there are literally hundreds of SEO chrome extensions to choose from, we’ve whittled this list down to the the nine that we believe are most crucial to search engine optimization success.
Let’s get started.
When it comes to free SEO extensions, it’s hard to beat SEOQuake. This is one of the oldest free chrome extensions and still packs a huge punch today.
With the extension on, you’ll get instant access to a variety of useful information about the website you’re viewing:
Google Index, backlink numbers, website age, social media engagement and other information is immediately available
You can also toggle the extension on when performing a Google search to take a look at this information before going to a web page.
In addition, you can do a quick SEO diagnosis on a page or website and get immediate insight into its search engine optimization health:
While our site received a positive diagnosis, it does give us a few suggestions for improvement.
The totality of free information available within this tool can be extremely useful for quickly taking a look at a wide variety of SEO factors and get an over seo site analysis.
And while you’ll need to sign up for a free SEMRush account to utilize this chrome extension to its full potential, it’s well worth it.
Link Grabber is a super simple tool that allows you to instantly gather a list of external links from a web page.
Once installed, all you have to do is go to a web page and click the Link Grabber icon.
From there, a separate new tab is opened that lists all of the external links on that page.
Duplicate links are automatically blocked in the results and you can also group by domain, hide internal links, and utilize the search bar to find a specific link.
This tool is especially useful when planning a link building campaign, as you can get a clear view of the sites that potential targets are linking out to.
This keyword tool is incredibly simple to use and can be extremely useful.
It works directly in the Google search box and provides search volume, cost-per-click, and Google Ads competition data related to the keyword that you enter in the search box.
For example, if I performed a search for ‘low competition keywords’, my results would also feature this snippet of data under the search bar.
Volume, CPC, and competition data show up for each keyword entered into the search box
As you scroll down, you’ll also find that the right side of the screen offers a set of LSI keywords that can be targeted along with your main keyword (and provides data for each of them as well).
You can also export the additional keywords, along with the data, to an excel sheet.
List of LSI keywords for ‘low competition keywords’
And while you’ll definitely want to check this data for accuracy with your preferred keyword research tool, it can be a great way to discover potential opportunities while performing searches.
One of the first things content creators do before creating a piece of content is perform a web search for the specific keyword that they’re targeting.
Once they see what’s currently ranking on the first page, they then browse through each piece of content and evaluate how they can create content that’s better than what’s currently available.
Linkclump makes this incredibly easy to do, as you can simply click ‘z’ + the left mouse button and drag down to select all of the links you’d like to open.
From there, each web page will open in its own tab.
This can also be an incredibly useful tool when performing an SEO audit as you can use it to choose and open multiple links at the same time from an excel sheet.
Whether you’re performing SEO work for a client or doing SEO for your own site, it’s often the case that you, the site owner, and/or other team members working on the site will unintentionally influence the analytics.
From page visits to bounce rate numbers, these can all be influenced heavily by visits that aren’t your intended traffic.
And while savvy SEOs often utilize incognito mode to skate around this issue, doing so prevents you from using many of the extensions that improve efficiency.
With the Google Analytics Opt-Out extension, you can take care of this problem completely.
Once installed, the extension works in the background to prevent your sessions from being logged by Google Analytics.
The only issue with this tool, if you could call it one, is that there’s no opt-out option and, once installed, it disables analytics for ALL sites that you visit.
If you’ve never used Ghostery before, you’ll quickly find out that this extension is a game changer for the page load speed improvements it provides while browsing.
The extension works by automatically blocking ads and trackers on the websites you visit drastically improving page load time.
In addition, it offers a breakdown of the different sites that are tracking you and allows you to block them on a case-by-case basis.
A breakdown of the trackers enabled when I visit Forbes.com
As it relates to SEO, the page speed improvements it provides by blocking ads and trackers makes it a great tool to use while browsing multiple sites.
This is especially useful when used in conjunction with other extensions like Linkclump, as you won’t have to worry about dozens of trackers and/or ads causing your browser to crash while loading several tabs.
Google created the Google Tag Manager (GTM) in an effort to allow website owners to manage and deploy snippets of code or tracking pixels without having to personally modify the code.
For website owners that aren’t code savvy, this became an incredibly useful and necessary tool within the marketing community.
The problem, however, is that GTM is often overused and abused by users that don’t understand the technical implications of inserting snippets of code.
In many cases, these code insertions lead to lower page load performance and a faulty page structure.
Google Tag Assistant solves this problem by helping you verify that you have installed Google Tags correctly on your web pages.
Once downloaded, you simply click the icon and the extension will provide data about the tags that are present while also reporting any errors and providing improvement recommendations.
The combination of the tag assistant with GTM makes it much easier for those of us who aren’t code savvy to ensure our tags are working properly (and we’re getting the data we want and need).
Moving to the more technical side of SEO, this extension allows you to quickly see the redirect path and response codes on a particular web page.
For example, if I searched for “iPad 6” on Google and chose the search result that led me to eBay, the Redirect Path extension shows me the ‘jumps’ that were made on the way to the web page.
There were two redirects when going from Google search to eBay
And while this information isn’t particularly useful when browsing redirects on other sites, it helps us with our own website analysis and can make it much easier to quickly identify bad response codes on the websites we’re working on (such as 302s, 404s, and 503s).
In some cases, it may even alert us to issues that we otherwise wouldn’t have noticed unless a visitor reached out. It can even find certain crawl issues that Google Search Console won’t even identify.
This simple extension allows you to quickly change between different user-agent strings.
It works by essentially telling Google Chrome that you’re actually viewing the website from a different browser and/or device.
These are the user-agent strings that you can choose from with User-Agent Switcher
This tool is particularly helpful to check for design bugs while optimizing your website for mobile devices.
In addition, you can use it to get around device checks for websites that require a compatible device.
Of course we have to mention our own Keyword Difficulty Checker chrome extension. This requires a Keysearch account in order to obtain the API key but you can signup for free account here and start using it right away.
This extension allows you to see the keyword difficulty for any keyword, along with the metrics and SEO analysis for the top 10 results.
Just do a Google search for any keyword, click on the icon and then click “Check Competition”. You will then see how difficult the keyword is to rank right from any Google search.
Not only is this incredibly convenient but also allows you to check the difficulty for your exact search results. Most keyword tools will give you a general top 10 ranking for a keyword but as we know our own search results may differ due to local results and other differences. Now we can get the actual keyword difficulty for our exact location for any keywords we want right from our browser.
Make Chrome Extensions Part of Your SEO Toolkit
When you’re performing SEO, having the proper tools to do the job as efficiently as possible is crucial. This list provided here are some of the chrome extensions that have helped us the most but there are many more that may help you with your specific tasks.
Be sure not to overlook chrome extensions as they can really become an essential part of your SEO toolkit. Out of the 10 extensions mentioned here, i’d say 5 of them we use virtually everyday here at Keysearch. They not only make our lives easier but they speed up tasks that would otherwise take hours of time. Not to mention that a huge portion of them are free!
If you want to find extensions that are specific to your needs make sure to head on over to the chrome web store where you can search for whatever type of extension you’d like.