The launch of our Content Assistant tool a few months back was our first foray into creating different types of tools that you wouldn’t normally see in SEO software. We want to think outside the box and offer practical tools that make building traffic to our websites easier. The reason I mention all of this is that we feel similar about the newest addition to our feature set called Opportunity Finder!
What is Opportunity Finder
Opportunity finder is a tool that helps you locate sites within your niche where you can further build your brand, traffic and potentially backlinks as well. It allows you to quickly and easily find guest posting opportunities, forums, and blogs. All of this is laid out in a format where you can see the stats of the sites found, their link metrics, traffic, ranking keywords, brief description etc.. (In the future we hope to add more “finder” options as well).
This is the type of tool when we were just starting out building our brand that we would have killed for! What sites can we potentially guest post on to build links and traffic? Where are our audience and other influencers in our niche so we can start engaging and get the word out? This is some of the problems we hope Opportunity Finder will help you solve.
When you load up Opportunity Finder you’ll see a search box with 3 options.
- Guest Posts
The Guest Posts option finds websites that are accepting guest posts to help you earn links, traffic, and exposure. What is a guest post you ask? That is where another website allows you to write an article for them (usually for free) but in return, you either get a backlink or get to feed off some of that site’s traffic. Ideally, in a perfect world, you get both!
Guest posts are extremely powerful and probably the best way to go about white-hat link building. As I mentioned above though, link building is just 1 benefit of guest posting. If you get a guest post on a highly trafficked site you will have a new traffic stream coming in as well. This can help you get your brand and name out there.
In certain niches, forums can be your best friend. They can be a place to find other people interested in your niche. Where you go from there is entirely up to you.
If you engage within these forums this can be brand building within itself. You can build your name as an expert by providing good quality topics, answers, and conversation. You can use your forum signature space, profile area or posts to build backlinks and help draw traffic to your site. You can engage with other blog or website owners, forming relationships that can also help you build brand awareness and backlinks as well.
Some niches won’t have the same type of forum community as others, but for the ones that do this can be a huge untapped resource for taking your website to an entirely new level.
When describing the power of blogs it’s tough to not use the word “influencers”. That word has become so tainted over the last few years as it usually drums up thoughts of half-naked people on Instagram, using hashtags to promote products they were paid to promote.
This is not at all what I mean when I refer to influencers. When I mention “influencers” I am talking about powerful people or businesses within your niche where your target audience lives and breaths. By having the ability to quickly find blogs within our niche, see the ranking keywords, traffic, metrics etc… We are able to identify what our audience is looking for and who are the big players we might be able to network with.
For you link builders and brand builders we’ve also set an option where you can just search blogs that have comments enabled. This way you can join the conversation, engage with “your audience” and niche influencers while also getting some icing on the cake with a link back to your site as well.
Opportunity Finder Overview
Using Opportunity Finder is extremely easy. Just choose your option from the drop-down menu (Guest Posts, Forums, Blogs) and type in a keyword phrase. You should then see the results load up and the number of sites we found for the query in the top right.
You’ll see the main domain of the sites found in the left column. You’ll also see 2 options “Visit” and “Flag”.
- Visit this should show a popup that loads the webpage we found, You can also go to the webpage by clicking on the link in the “Site Info” column. That will take you directly to the webpage in a new tab rather than opening in a popup.
- The Flag button is used to notify us when one of the results is no longer active, out of date or just all around irrelevant to the results. Since our database contains hundreds of thousands of sites, sometimes results get past our filters that shouldn’t be there. This is when you can use the flag option to notify us of the URL so we can review it and remove it from our database if need be.
After that, you’ll see the metrics columns which are similar to the columns found elsewhere in Keysearch.
- DA is the Domain Authority of the website
- Links shows the number of links to the website
- Auth is the amount of juice passing external links to the website
- Alexa is the Alexa rank of the website
- RS is our Rank Strength metric (click the link to read about) which shows the true ranking strength of the website
- Keywords show the amount of top 100 ranking keywords the website has
- Traffic shows the estimated Google traffic of the website
You can click on the Keywords or Traffic numbers to open a popup and show the actual ranking keywords, their positions, and search volumes. This is a great way to make sure the website is ranking for keywords in your niche and is a worthy opportunity.
The last column you should see the “Site Info” we’ve gathered on the webpage and website found. Here you can get a quick idea of whether the site is a good match for you. You can also click the link to open the webpage or website in a new tab.
When searching with “Blogs” selected in the drop-down menu you’ll see one more option on the right-hand side “only Blogs With Comments”. When set to “Yes” this will filter out any blogs that don’t have comments enabled.
Opportunity Finder will continue to be a work in progress as we add more sites and options. Our crawlers are working 24/7 to find more opportunities so the database will only be getting bigger and encompass more and more niches.
As usual with any of our new releases, we consider this a beta release. It may not be the conventional wisdom but we like to get the tools in your hands as quick as possible and work out any last kinks along the way.
We hope Opportunity Finder will make your lives easier and help you build your brand like never before!
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