{"id":246,"date":"2017-07-06T19:10:35","date_gmt":"2017-07-06T19:10:35","guid":{"rendered":"https:\/\/www.keysearch.co\/blog\/?p=246"},"modified":"2023-01-27T15:27:45","modified_gmt":"2023-01-27T15:27:45","slug":"on-page-seo-specifics","status":"publish","type":"post","link":"https:\/\/www.keysearch.co\/blog\/on-page-seo-specifics\/","title":{"rendered":"On-page SEO – Specifics"},"content":{"rendered":"

Years ago, on-page SEO used to be the end all be all. You could optimize your page’s titles and headings, stuff keywords in your articles, and have a great chance of ranking with little to no links. Things have definitely changed. On-page SEO has become less powerful but that doesn’t mean it holds no weight.<\/p>\n

To make things easy to understand,\u00a0let’s think of backlinks and content as the engine that drives your SEO and on-page SEO as kind of like the oil and fluids that keep everything running smoothly. If you don’t at least grasp and implement the fundamentals of on-page SEO you’ll be fighting more of an uphill battle with your rankings<\/strong> than you need to. If you disregard on-page SEO altogether, you\u2019re essentially just making everything harder on yourself.<\/p>\n

What is On-Page SEO<\/span><\/h2>\n

\"on-page-seo\"<\/p>\n

When I talk of on-page SEO I am referring to\u00a0every aspect of the web page that when all put together, can greatly improve the ranking of your website.<\/strong> That’s why we must make sure we are doing our best to capitalize on the benefits on-page SEO can give us.<\/p>\n

In this tutorial, I will be going over the more technical aspects of on-page SEO. I will focus on the actual content of the page in a different tutorial.<\/p>\n

Title Tag<\/span><\/h2>\n

Once upon a time, it was extremely important to make sure your exact match keyword phrase was in the title of your page. If you weren’t putting the exact phrase you wanted to rank for in your title you were missing a huge opportunity. Now that Google has gotten smarter this is no longer the case, but the title tag can still be helpful in letting Google know what the page is about.<\/strong> The big difference now though is that you want the title\u00a0tag to be something that catches searchers\u00a0more so than something overly optimized for Google.<\/p>\n

Google will almost always use the title tag (<title>) as the main heading for your page in the search results. So when optimizing your title tag be sure to make it something that clearly lets Google know what your page is about while also being something that will draw in searchers to click on your site. Usually, Google will only show about 65 characters of the title tag so keep it short and sweet!<\/p>\n

Meta Tags<\/span><\/h2>\n

There are a few different types of meta tags but the one we will be focusing on is\u00a0the meta description which allows you to add a brief description of what your page is about. This is a great way to give Google even more information about your page<\/strong> and a good place to naturally place some keyword phrases. Once again you want the keywords to be placed naturally. Many times Google will use this as the description for your site in the results so if it’s overly stuffed with keywords it won’t attract many clicks.<\/p>\n

Keep in mind this description should be fairly short as well. It can be any length but usually, you get about 155 characters before it gets truncated in the search results.<\/p>\n

Header Tags and Subtags<\/span><\/h2>\n

\"technical-seo\"<\/p>\n

Header tags are a way of marking up your page to not only let Google know the important areas of your page but also to break up the content into meaningful sections for the reader. Header tags are things like <h1> <h2> <h3> etc… With the lower number being of higher importance (hence.. <h1> is a bigger more important tag than <h2>).<\/p>\n

You want to use these tags as headlines for different sections of your content. They should be clear and concise.<\/strong> It’s always debated how much these header tags matter for SEO but having clear, keyword-specific headers wouldn’t be a bad thing as long as you are not forcing your keywords into the headers.<\/p>\n

URL Structure<\/span><\/h2>\n

Your URL is an extra place to get in some bonus SEO points. Having keywords in the URL has been proven to have lost a lot of ranking weight in recent years but if we think of Google’s algorithm as having hundreds of different factors, keywords in the URL is definitely one of them. So even if it’s worth very little… heck! It’s better than nothing!<\/p>\n

You don’t need to force your keyword phrase into the URL but making sure your URLs are at least SEO optimized is essential.<\/strong> So, for example, the overall topic\u00a0of this tutorial will be much clearer to Google and searchers with a URL like\u00a0https:\/\/www.keysearch.co\/blog\/on-page-seo than like this\u00a0https:\/\/www.keysearch.co\/blog\/?p=123. So just as the saying goes about\u00a0football… SEO is a game of inches. Every little bit counts!<\/p>\n

File Names<\/span><\/h2>\n

You should be thinking about your file names the same way you think about your URL name and header tags. You want to be clear as to what the files are and how Google should view them. Having images named pic1.jpg is doing you no good SEO-wise. It’s much better to name your images things like on-page-seo.jpg or something relevant to your content and what the image is actually about. This holds true for other files on your pages (PDFs, videos, etc..).<\/p>\n

By naming your files properly you are further identifying the focus of your page to Google.<\/strong> You may also get lucky… Google Images is a huge search engine itself and many websites receive loads of traffic from having highly ranked images for certain keywords.<\/p>\n

ALT Tags & Images<\/span><\/h2>\n

Let’s take file names one step further and be sure to use ALT tags. ALT tags are how you identify your image.\u00a0If for some reason the image won\u2019t load on your page, the reader will see the ALT tag instead. As such, it should be the name or a description of the image. It\u00a0should also reflect the subject of the content.\u00a0Use the ALT tag to describe the picture succinctly.<\/strong> Here is an example of an ALT tag:<\/p>\n

\n

<img scr=”on-page-seo.jpg” alt=”On-page SEO”><\/p>\n<\/blockquote>\n

Images are a crucial part of your content. They must not just be SEO-friendly but also scaled appropriately. Keep in mind that the larger the file is, the longer it takes for the page to load. This brings us to page speed.<\/p>\n

Website Speed<\/span><\/h2>\n

Your page load speed is definitely a ranking factor.<\/strong> Google has confirmed this time and time again. Not only for Google but in today\u2019s world, speed is essential. People are always in a hurry. Roughly half of mobile users leave a website if it doesn\u2019t load within three seconds. Keep your visitors and Google happy with a site that loads fast.<\/p>\n

    \n
  • Take the time to see if there are elements on your page that slow down its speed.<\/li>\n
  • Clean up bloated, unneeded HTML and CSS coding.<\/li>\n
  • As much as possible, avoid redirects, especially to third-party sites.<\/li>\n
  • Scale pictures correctly. Images that are too big can drag down the site\u2019s performance.<\/li>\n
  • Use Google Analytics to check your site\u2019s speed and \u201cbehavior” or you can even\u00a0run a speed test on your site<\/a> using a special tool for that purpose.<\/li>\n
  • Check the size of your web page. If it’s over 1MB you may want to think about getting the size down<\/li>\n<\/ul>\n

    Mobile Responsive<\/span><\/h2>\n

    \"mobile-seo\"<\/p>\n

    Google has released its mobile-first index. This means sites that aren’t optimized for mobile won’t rank as well. So being mobile-friendly is no longer something that’s nice to have, but it is an absolute must!<\/strong> Also, the days of having a limited, dumbed-down version of your site as a mobile site aren’t going to cut it anymore.<\/p>\n

    The best way to go mobile these days is to have a\u00a0responsive website that provides\u00a0a similar experience for different users looking at your site using different devices.<\/strong> Responsive sites automatically adjust to the screen size. If you are using WordPress or virtually any other CMS will have responsive themes.<\/p>\n

    If you are unsure if your website is mobile-friendly then you can use Google\u2019s test tool to check if your website is mobile-friendly or not. You can check out the tool here.<\/p>\n

    https:\/\/search.google.com\/test\/mobile-friendly<\/a><\/p>\n

    Sitemap & Robots.txt<\/span><\/h2>\n

    An XML Sitemap is a great thing to have\u00a0for your website as it’s recommended by all the major search engines. All in all a sitemap is just a way to make it easier for search engines to crawl your site.<\/strong> If you\u2019re unsure if your site has one or not, type in www.site.com\/sitemap.xml. If you receive a 404 page, your site doesn\u2019t have an XML sitemap and you may want to think of adding one. If you are using WordPress there are many plugins that do this for example:<\/span><\/p>\n

    XML Sitemaps<\/a><\/p><\/blockquote>\n