Solo entrepreneurs have made millions on Amazon with minimal effort leveraging the FBA service, making this one of the most appealing ways to start a business on a budget. Or, maybe you already have a thriving company and want to tap into a new channel on Amazon.<\/p>\n
Either way, you\u2019ll quickly discover that competing on Amazon can be pretty expensive if you\u2019re selling a product that others are as well. Those who can afford to max out their PPC budget will dominate, while others will find themselves spinning their tires, struggling to capture any sales.<\/p>\n
That\u2019s why effective Amazon listing optimization, or Amazon SEO, is such an important piece of the puzzle. By positioning your listing ahead of your competitors in the organic search engine results pages (SERPs), you can earn sales without bidding on keywords. Your profitability will soar.<\/p>\n
So, follow along as we walk you through a masterclass on how to do Amazon keyword research using our free SEO tools<\/a> here at KeySearch. You can effortlessly uncover the top keywords<\/a> for your niche and set yourself up for success in just a few clicks.<\/p>\n Get started today and find out what makes our Amazon keyword research tool<\/a> the #1 choice!<\/p>\n Before we get into how to do keyword research for Amazon, let\u2019s take a step back and cover the basics. What is Amazon keyword research in the first place, and why is it so important when you could just pay for PPC?<\/p>\n Keywords are the building blocks of any search-based platform, whether it’s Google, YouTube, or in this case, Amazon. These are the words and phrases your ideal customer types into the search bar to find your product.<\/p>\n For example, a customer looking for running shoes might type \u201cmen’s running shoes,\u201d \u201clightweight running shoes,\u201d or \u201cbest running shoes for flat feet.\u201d These keywords guide the search engine in displaying the most relevant products or content to the user.<\/p>\n In more simple terms, the strategic use of keywords throughout your seller account and more specifically, your listings, ensures your product is showing up anytime a customer might be trying to find it. But how does it happen? It\u2019s all about A9.<\/p>\n Amazon\u2019s search algorithm, known as A9, determines the ranking of products in search results. Understanding how A9 works is the foundation of effective keyword research and optimization. Here are some factors that influence A9:<\/p>\n As you can see, A9 is designed in a manner that prioritizes user experience. So if you just focus on creating an excellent product, pricing it right, and delivering on your promises, surely you\u2019ll start to gain organic rankings, right?<\/p>\n Not quite. Unfortunately, you do need to \u201cgame the system\u201d to a certain degree. That\u2019s why effective keyword research, and the subsequent optimization efforts, are so important.<\/p>\n Strategically incorporating the right keywords throughout your listings will help you earn more organic sales, driving up revenue and profit simultaneously. It\u2019s really that simple.<\/p>\n Here are a few reasons why learning how to do Amazon keyword research is a great use of time and resources:<\/p>\n All this sounds great – where do you sign up? Look no further than KeySearch. Our tool is trusted by small and large sellers alike for its reliability, ease-of-use, and affordability. We\u2019ll walk you through how to do keyword research for Amazon using our suite below!<\/p>\n Learning how to do Amazon keyword research is effortless with KeySearch, a powerful SEO tool that simplifies keyword research. It\u2019s an essential addition to your Amazon selling toolkit. You get a comprehensive suite of features that help you uncover valuable keywords, assess their potential, and optimize your listings effectively.<\/p>\n With KeySearch, you can analyze search volume, keyword difficulty, and relevance, allowing you to make informed decisions about which keywords to target.<\/p>\n KeySearch pulls data from various sources, including Amazon\u2019s own autosuggest results, to provide accurate and up-to-date insights. You gain a competitive edge by identifying keywords that other sellers might overlook, helping you capture more organic traffic and drive sales.<\/p>\n The tool is user-friendly and cloud-based, so you don\u2019t need to download any software. Its intuitive interface ensures that even those new to SEO can navigate and use it effectively.<\/p>\n There are so many different ways you can find keywords through our database of 12 tools, from our LSI keywords<\/a> to long-tail keywords<\/a>, using our free keyword grouping tool<\/a>, or even using our niche finder<\/a> to get started on the platform.<\/p>\n You even get access to tools like rank tracking, competitor analysis, backlink checking, duplicate content finder<\/a>, and more to assist with executing your SEO strategy. If you\u2019re selling your products on other platforms, we\u2019ve got tools for those too – like our Pinterest keyword tool<\/a>, Etsy keyword research<\/a>, eBay SEO tool<\/a>, and even YouTube keyword tool<\/a>.<\/p>\n We\u2019re proud to have helped tens of thousands of sellers optimize their listings and start driving more organic traffic, and thus, sales. Many of our tools are free, too, so you can hit the ground running ASAP.<\/p>\n So, create your account with KeySearch today as we walk you through how to do Amazon keyword research below, starting with finding a seed keyword.<\/p>\n A seed keyword is a broad term closely related to your product. This is your starting point – think about the primary function or main characteristic of your product.<\/p>\n For example, if you\u2019re selling ergonomic office chairs, your seed keyword could be \u201cergonomic chair\u201d or even just \u201coffice chair.\u201d This term serves as the foundation for your keyword research, allowing you to uncover more specific and related keywords. Be as broad as possible, as you\u2019ll have more opportunities to sort through this way.<\/p>\n Enter your seed keyword into the KeySearch tool and be sure you\u2019ve set your filter to pull data from Amazon specifically – this will offer far superior insights than typical tools that only pull from Google.<\/p>\n Once you have your list of keywords from KeySearch you can evaluate them based on these three metrics:<\/p>\n What makes KeySearch so great is you can set filters for difficulty and volume to narrow down your list of opportunities. From a relevance perspective, you\u2019ll simply need to use your best judgment and think critically about whether or not a keyword actually makes sense.<\/p>\n When in doubt, plug the keyword in and see what products come up – are they the same ones you sell or similar? Great! If not, the keyword intent may not match what you sell.<\/p>\n You can start to build up a list of primary and secondary keywords at this point. Primary keywords are the main focus of your product listings, while secondary keywords support and enhance your primary keywords.<\/p>\n For example, if \u201cergonomic office chair\u201d is your primary keyword, secondary keywords might include \u201ccomfortable office chair,\u201d \u201cadjustable office chair,\u201d and \u201coffice chair for back pain.\u201d Other great long-tail variations include color variations (gray ergonomic office chair), price (ergonomic office chair under $500), etc.<\/p>\n There are a few other ways you can find good keyword opportunities for Amazon beyond keyword research tools like KeySearch – one of the best is to replicate what\u2019s already working for other sellers in your niche.<\/p>\n Look for the best-selling products in your category with high sales, excellent reviews, and strong visibility. Examine their product titles, bullet points, and descriptions, taking note of the keywords used repeatedly.<\/p>\n Better yet, use our competitor analysis function to plug in a URL for a competitor\u2019s product and see what it\u2019s actually ranking for. This will show you not just keywords but also search volume, difficulty, and more.<\/p>\n We mentioned that KeySearch relies on Amazon\u2019s autosuggest feature to find good keyword opportunities. While using autosuggest alone won\u2019t offer nearly the same insights as KeySearch, it\u2019s a good starting point if you want to quickly find long-tail variations.<\/p>\n Start typing your seed keyword into Amazon\u2019s search bar and you\u2019ll notice Amazon will generate a list of suggested searches related to your keyword. Those are keywords others are actively searching for.<\/p>\n For instance, typing \u201cergonomic chair\u201d might yield suggestions like \u201cergonomic chair for office,\u201d \u201cergonomic chair with lumbar support,\u201d and \u201cergonomic chair for back pain.\u201d<\/p>\n Use these suggestions to expand your keyword list. You can repeat this process with different variations of your seed keywords to gather a comprehensive list of potential keywords.<\/p>\n You may already be ranking for high-quality keywords lower in the SERPs without knowing it – simply infusing these keywords in your listings can serve as quick wins.<\/p>\n Connect your Amazon listings to Google Search Console to see which keywords are driving traffic to your product pages. This tool provides detailed data on search queries, impressions, and click-through rates.<\/p>\n There\u2019s no getting around it, part of competing on Amazon is paying to play. We\u2019ve found that A9 rewards sellers who bid on keywords and maintain a consistent PPC budget. It makes sense when you think about it – sponsored listings show up at the top of the page and will have higher click-through rates, after all.<\/p>\n But beyond driving traffic and sales, paying for sponsored features also gives you access to valuable keyword data. Use Amazon\u2019s advertising reports to analyze the performance of each keyword. Identify which keywords are driving the most sales and have the highest ROI.<\/p>\n Then, simply incorporate the high-performing PPC keywords into your product listings that have already proven effective in driving sales.<\/p>\n There you have it, how to do Amazon keyword research! Now what? Actually finding keywords is only half the battle. You need to optimize your listings accordingly to start driving organic traffic. We\u2019ll cover all the different places you should put these keywords below.<\/p>\n The product title is without a doubt the most important piece of the Amazon SEO puzzle. It\u2019s one of the primary ranking signals for A9 and also influences CTR.<\/p>\n Make sure your primary keyword is at the beginning of your title. This helps both Amazon and potential customers quickly understand what your product is about. For example, \u201cErgonomic Office Chair with Lumbar Support.\u201d<\/p>\n After that, you can include essential features and benefits that make your product stand out, or use the extra character count to infuse long-tail keyword information. This could be material, size, or unique attributes. For instance, \u201cErgonomic Office Chair with Lumbar Support, Adjustable Armrests, Mesh Back.\u201d<\/p>\n While it\u2019s important to include keywords, don\u2019t sacrifice readability. Ensure the title makes sense and is easy to read. Keyword stuffing can lead to a spammy title and turn off potential buyers.<\/p>\n The product description is your opportunity to really sell the customer on your product, and it\u2019s also a place to infuse more keywords. Write a detailed, engaging description that highlights the benefits and features of your product to persuade potential buyers.<\/p>\n Integrate your primary and secondary keywords naturally within the description. Just like with the title, don\u2019t overstuff keywords. Instead, focus on providing valuable information that answers potential customer questions. You can check keyword density<\/a> through KeySearch to make sure you\u2019re not overdoing it.<\/p>\n Always include a call to action (CTA) somewhere towards the end of your description. This could be anything from \u201cbuy now\u201d or \u201cadd to cart\u201d to something more compelling like \u201cput pain in the past today\u201d if you sell an ergonomic office chair.<\/p>\n Amazon also gives you a few bullet points to describe your product, and we encourage you to use these as a means of incorporating secondary keywords that you may not have managed to get into your title or description.<\/p>\n Like the title and description, this is also an opportunity to highlight the most important features and benefits of your product. Each bullet point should focus on a different aspect, such as comfort, durability, or unique features.<\/p>\n Make sure each bullet point is concise and to the point. Avoid lengthy sentences and focus on delivering key information quickly, otherwise, the user won\u2019t bother reading.<\/p>\n There are a few other places you can put keywords to supercharge your Amazon SEO efforts, including:<\/p>\n You should also continue to bid on your most important keywords. The idea is that if you drive sales from a certain keyword, A9 will look at that as a ranking signal. As frustrating as it may be feeling as if you have to pay to play on Amazon, it\u2019s part of the game!<\/p>\n It\u2019s important that you monitor your rankings over time and see how certain keywords are performing. You can set up rank tracking in KeySearch in just a few clicks.<\/p>\n You can also gather this data directly from Amazon. Regularly review performance metrics such as search term reports, conversion rates, and click-through rates. These metrics can provide valuable insights into which keywords are driving traffic and sales.<\/p>\n Based on the data, continually adjust and optimize your listings. Add new keywords, refine your titles and descriptions, and ensure your listings remain relevant and competitive.<\/p>\n Just be sure you\u2019re giving your listings some time to be reviewed by A9 before making changes. We suggest at least a week between changes.<\/p>\n That does it for our guide on how to do Amazon keyword research. This is a key component of any selling strategy, allowing you to show up for the most important search terms and drive organic sales, bringing costs down and profits up.<\/p>\n We hope you feel confident in using KeySearch as part of your Amazon selling strategy. See how it works firsthand today – plug a seed keyword into our search bar and discover the low-hanging fruit that you\u2019re currently missing out on.<\/p>\n Want to see how our solution stacks up to the competition? We\u2019ve created comparison guides to help you see where we have an edge:<\/p>\n Otherwise, the only thing left to do is create your KeySearch account and transform your Amazon SEO efforts. Don\u2019t let your listing get lost in the SERPs – dominate your niche with our tools today!<\/p>\n","protected":false},"excerpt":{"rendered":" Solo entrepreneurs have made millions on Amazon with minimal effort leveraging the FBA service, making this one of the most appealing ways to start a business on a budget. Or, maybe you already have a thriving company and want to tap into a new channel on Amazon. Either way, you\u2019ll quickly discover that competing on…<\/p>\n","protected":false},"author":1,"featured_media":4287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nWhat is Amazon Keyword Research?<\/h2>\n
Explanation of Keywords in General<\/h3>\n
Unpacking A9: Amazon\u2019s Algorithm<\/h3>\n
\n
Why Keyword Research for Amazon Cannot Be Overlooked<\/h3>\n
\n
How to Do Amazon Keyword Research: Tips on Finding Hidden Gems to Earn More Organic Revenue<\/h2>\n
Get Set Up With a KeySearch Account<\/h3>\n
Enter a Seed Keyword Associated With Your Product<\/h3>\n
Assess Opportunities Based on Difficulty, Search Volume, and Relevance<\/h3>\n
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Find More Keywords Through Competitor Analysis<\/h3>\n
Utilizing Amazon\u2019s Autosuggest Feature<\/h3>\n
See What You\u2019re Already Ranking For on Google<\/h3>\n
Pull PPC Data<\/h3>\n
Optimizing Your Amazon Listings and Seller Account After Performing Keyword Research<\/h2>\n
Product Title<\/h3>\n
Product Description<\/h3>\n
Bullet Points<\/h3>\n
Other Places to Put Keywords<\/h3>\n
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Tracking Rankings Over Time<\/h3>\n
Closing Thoughts on How to Do Keyword Research for Amazon<\/h2>\n
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