Etsy can be a powerful way to attract customers to your offerings, leveraging the platform’s vast user base to get your products in front of millions of eyeballs.<\/p>\n
However, tapping into this opportunity requires a meticulous approach to SEO – or search engine optimization. You need to know what your ideal customers are searching for on Etsy and ensure your listing is optimized accordingly.<\/p>\n
We have a detailed guide on how to do Etsy keyword research<\/a>, but we want to look at something more specific today – Etsy long-tail keywords.<\/p>\n Wait, what is a long-tail keyword on Etsy? Why are these so important?<\/strong> As the name suggests, these are longer variations of your primary keywords that users are searching for. They\u2019re more specific, and in this sense, more likely to convert into sales.<\/p>\n Learn how to find long-tail keywords for Etsy below along with tips on optimizing your listings to harness the full power these possibilities present. With our Etsy keyword tool<\/a>, you can effortlessly open the floodgates to free traffic for your listings!<\/p>\n So, what is a long-tail keyword on Etsy? As we briefly touched on above, these are specific, detailed phrases that potential customers use when they\u2019re closer to making a purchase. They\u2019re also commonly used by customers conducting a voice search.<\/p>\n Unlike short, broad keywords like \u201ccandles,\u201d long-tail keywords are more descriptive and often include more than three words. For instance, a shopper might search for \u201chandmade soy candles with lavender scent.\u201d<\/p>\n Other examples of Etsy long-tail keywords include \u201cvintage leather handbag for women,\u201d \u201cpersonalized name necklaces in gold,\u201d or \u201ccustom pet portrait watercolor.\u201d<\/p>\n As you start looking into long-tail focus keywords on Etsy you\u2019ll quickly discover the search volume is far lower compared to broad keywords. So why bother?<\/p>\n Simple – the goal with SEO is to drive conversions, not traffic just for the sake of traffic. Long-tail keywords convert at a far higher clip. It makes sense when you think about it. Someone searching for wedding invitations may not have a specific idea of what they want, they\u2019re still higher up in the buying funnel conducting research.<\/p>\n But, someone who searches for \u201ccustomizable wedding invitations with pink floral design\u201d has no doubts about what they want to buy – they just need to find someone who offers it!<\/p>\n Beyond the conversion rate benefits, these long-tail variations are simply more attainable given their lower competition. Broad keywords like \u201cjewelry\u201d or \u201cart\u201d are highly competitive, making it difficult for individual sellers to rank on the first page of search results.<\/p>\n Long-tail keywords, however, give smaller sellers a better chance to appear in top search results. This visibility leads to more clicks and, ultimately, more sales.<\/p>\n Conducting Etsy SEO takes up quite a bit of time and resources. So many sellers end up spinning their wheels, failing to actually see results from their efforts.<\/p>\n By focusing on Etsy long-tail keywords you can start to see quick wins. So, let\u2019s get into how to find long-tail keywords for Etsy so you can see firsthand how powerful they are!<\/p>\n The basic principles of finding Etsy long-tail keywords are no different than finding long-tail keywords for any other platform. So if you\u2019re also selling on other platforms, you can follow the same advice. It all starts with a seed keyword.<\/p>\n If you don\u2019t already have a seed keyword for your item, that\u2019s ok – you can simply head over to the Etsy search bar and plug in what you think closely aligns with your product.<\/p>\n Once the results populate you can take a look and see if the products that come up are similar to what you\u2019re selling. Then, filter through competitors and see what keywords they are using.<\/p>\n Most of the time finding a seed keyword will just require some common sense.<\/p>\n Our long tail keyword generator<\/a> makes it easier than ever to find Etsy long-tail keywords. The best part? It\u2019s entirely free to start with!<\/p>\n It\u2019s unlike any other solution in that we actually pull our data from Etsy\u2019s own auto-suggest feature, which means you\u2019re getting the most accurate information possible to set yourself up for success. We supplement the data with insights from other search engines as well.<\/p>\n You can navigate to our keyword research tool and set your criteria to pull from \u201cEtsy suggest\u201d data. Then, set the filter to require a certain number of words – at least 3 to find legitimate long-tail variations. There are plenty of other filters you can play with too, like words to exclude, volume, difficulty, etc.<\/p>\n For example, we typed in \u201chandmade earrings\u201d and set the minimum word filter to 3. Here were some opportunities that came up:<\/p>\n You can start to add keywords to a list, and from there, we\u2019ll get to refining them.<\/p>\n Not every long-tail variation will be a good candidate for your Etsy store. In fact, many won\u2019t be. You need to start by reviewing the list to see which are the most relevant.<\/p>\n Think back to our example above – if you only sell handmade earrings made from gold or silver, then the other material variations won\u2019t make sense (unless you want to expand your offerings!).<\/p>\n Relevancy is the most important thing to consider when mapping out Etsy long-tail keywords. You\u2019ll rarely be able to rank for something that doesn\u2019t align with what you\u2019re selling – the Etsy algorithm is sophisticated enough to only offer the right suggestions for its customers.<\/p>\n But even if you do rank, you\u2019re not going to match the searcher\u2019s intent – there\u2019s no point.<\/p>\n Next, use our keyword difficulty tool<\/a> to uncover the hidden gems that are going to be easy to rank for. What is a good keyword difficulty score<\/a>, you ask? We suggest setting your criteria to only show those under 30. You could also look at CPC as a difficulty metric.<\/p>\n The good news is that most of the keywords you uncover are going to be low-difficulty, as this is a distinct characteristic of long-tail keywords in general.<\/p>\n Of course, you want to ensure ample search volume for the keywords as well. Keywords with higher search volumes indicate more interest and potential traffic. However, it’s essential to balance search volume with relevance and competition.<\/p>\n Don\u2019t be afraid to target keywords with a difficulty between 0-50. If the tool uncovers a keyword, that means people are actively searching for it. Our experience has shown that most of the time, search tools underestimate how many people are actually searching for something.<\/p>\n At this point, you should have a solid list of long-tail focus keywords on Etsy that align with your products. We\u2019ll talk about what to do after keyword research<\/a> next. But before we do that, let\u2019s look at how to find long-tail keywords for Etsy in a few other ways:<\/p>\n There are so many different ways you can go about finding Etsy long-tail keywords, but with the best free SEO tools<\/a> just a click away, why work harder? You can work smarter with Keysearch and learn how to automate keyword research today.<\/a><\/p>\n After going through our keyword research checklist<\/a> your next steps are optimizing your listings to start turning these opportunities into sales. Here\u2019s how to create optimized listings:<\/p>\n Your product title is the most important element for telling Etsy\u2019s search algorithm what you sell. Start with your primary long-tail keyword, but ensure it reads naturally and clearly. Mention the material, color, size, and any unique aspects.<\/p>\n While it’s important to include keywords, avoid stuffing them unnaturally. A title that\u2019s overloaded with keywords can be off-putting to potential buyers and may even be penalized by Etsy\u2019s algorithm.<\/p>\n Your product title gets someone to click through to your listing – this is where you actually sell them on your item.<\/p>\n Start your product description with the most important details, including keywords. This not only helps with SEO but also ensures that buyers immediately see the key features of your product.<\/p>\n Sprinkle in secondary keywords naturally throughout. For example, if your primary keyword is \u201ccustom wedding invitations,\u201d secondary keywords might include “vintage wedding invites” or \u201cpersonalized wedding stationery.\u201d Our LSI keyword tools<\/a> can help you uncover these.<\/p>\n Engage your potential buyers by telling the story behind your product. Explain the inspiration, the making process, and the benefits. We\u2019re working on a product description generator now that will help streamline this process for you – stay tuned!<\/p>\n Tags are a great way to clearly display what your product is and who it\u2019s for. Fill out all 13 tags available with long-tail keywords. Think about what your customers might type into the search bar.<\/p>\n Similarly, you need to select the most accurate categories for your listings. This helps Etsy match your products with relevant searches, increasing the chances of your items being discovered by the right audience.<\/p>\n It\u2019s no secret that quality images can make or break your success on Etsy. But, beyond the resolution, be sure to optimize your image meta data for search as well.<\/p>\n When uploading product images, rename the files to include your primary keyword. Instead of \u201cIMG1234.jpg\u201d, use \u201chandmade-sterling-silver-earrings.jpg.\u201d Fill out image descriptions too.<\/p>\n Etsy allows you to add keywords that aren\u2019t visible to buyers but help with search ranking. Use this space to add additional long-tail keywords that didn\u2019t fit naturally into your title or description. Think about common misspellings or different terms customers might use.<\/p>\n While most of the hard work is done at this point you need to set up rank tracking either within Etsy or in a tool like Keysearch. This helps you get a sense of how your efforts are paying off.<\/p>\n Give the changes you make a few weeks before you make any adjustments. Only change one thing at a time so you can associate ranking fluctuations with each specific change.<\/p>\n Hopefully, these tips help you make the most of long-tail focus keywords on Etsy. You can also use our keyword clustering tool<\/a> or keyword density tool<\/a> to assist with listing generation.<\/p>\n Or, read through our top keywords list<\/a> and see if we\u2019ve already curated opportunities for your specific niche<\/a>! We also have an Amazon keyword generator<\/a>, eBay keyword research tool<\/a>, Pinterest keyword research<\/a>, YouTube keyword research tool<\/a>, duplicate content checker<\/a>, and more.<\/p>\n So, what are you waiting for? Set yourself up for Etsy SEO success today.<\/p>\n So, what is a long-tail keyword Etsy? In summary, these are essential for boosting your Etsy shop\u2019s visibility and attracting highly targeted customers.<\/p>\n By using specific phrases, you can reach buyers who are closer to making a purchase, face less competition, and improve your SEO. Now that you know how to find long-tail keywords for Etsy, it\u2019s time to get to work!<\/p>\n You can find more tips on how to do Pinterest keyword research<\/a> or how to do keyword research for YouTube<\/a>. We also have resources comparing our solution to the field:<\/p>\n But, we\u2019ll save you the time – you won\u2019t find a better SEO toolkit than the one awaiting you here at Keysearch. You get 12 powerful tools with more in the works, many of which are free or highly affordable.<\/p>\n With the trust of Shopify, Ezoic, Mediavine, Search Engine Journal, and more, you can rest assured you\u2019re equipping yourself with the right tools. Don\u2019t just take our word for it – try it free today!<\/p>\n","protected":false},"excerpt":{"rendered":" Etsy can be a powerful way to attract customers to your offerings, leveraging the platform’s vast user base to get your products in front of millions of eyeballs. However, tapping into this opportunity requires a meticulous approach to SEO – or search engine optimization. You need to know what your ideal customers are searching for…<\/p>\n","protected":false},"author":1,"featured_media":4289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nWhat is a Long Tail Keyword Etsy?<\/h2>\n
Why Etsy Long-Tail Keywords Are So Powerful<\/h2>\n
How to Find Long Tail Keywords for Etsy<\/h2>\n
Start With a Seed Keyword<\/h3>\n
Plug it Into Our Etsy Long Tail Keyword Generator<\/h3>\n
\n
Apply Criteria for Difficulty and Search Volume<\/h3>\n
Other Methods for Uncovering Etsy Long-Tail Keywords<\/h3>\n
\n
Optimizing Etsy Listings With Long Tail Keywords<\/h2>\n
Crafting Optimized Product Titles<\/h3>\n
Writing Detailed and Keyword-Rich Descriptions<\/h3>\n
Utilizing Tags and Categories<\/h3>\n
Enhancing Image Metadata<\/h3>\n
Utilizing Backend Keywords<\/h3>\n
Tracking Rankings Over Time<\/h3>\n
Parting Thoughts on Etsy Long-Tail Keywords<\/h2>\n
\n