{"id":4196,"date":"2024-08-21T14:42:43","date_gmt":"2024-08-21T14:42:43","guid":{"rendered":"https:\/\/www.keysearch.co\/blog\/?p=4196"},"modified":"2024-12-23T16:07:46","modified_gmt":"2024-12-23T16:07:46","slug":"how-to-use-keywords-on-etsy","status":"publish","type":"post","link":"https:\/\/www.keysearch.co\/blog\/how-to-use-keywords-on-etsy\/","title":{"rendered":"How to Use Keywords on Etsy"},"content":{"rendered":"

Etsy can present a treasure trove of opportunities for sellers to make a living doing what they love. But what separates those who dominate a niche from those who never end up getting discovered? Effective Etsy SEO.<\/p>\n

If you haven\u2019t already, start by reading our guide on how to do Etsy keyword research<\/a>. The method we show you for finding keywords on Etsy is unlike any other and will set you up for success.<\/p>\n

Then, it\u2019s just a matter of knowing how to use keywords on Etsy – that\u2019s the topic of discussion for today. We\u2019ll walk you through perfecting your product title and description, configuring your Etsy shop title, and using tags, categories, and attributes.<\/p>\n

Get started on the right foot using our free Etsy keyword tool<\/a> today. It pulls insights directly from the Etsy platform so you\u2019re working with the most accurate data available. Streamline your Etsy SEO journey with our tools today!<\/p>\n

How to Use Keywords on Etsy<\/h2>\n

Learning how to use keywords on Etsy can set you apart from other sellers and ensure your listings come to the top for your most valuable keyword opportunities.<\/p>\n

You probably know that you should include these top keywords<\/a> in your title and description – but how should you craft the title to maximize resources? And, where else can you put keywords on Etsy? Here\u2019s how you can maximize the use of keywords in your listings.<\/p>\n

Product Title<\/h3>\n

This is the most important piece of the Etsy SEO puzzle. The title is the first thing potential buyers see, and it\u2019s heavily weighted in Etsy\u2019s search algorithm as well.<\/p>\n

We suggest starting the title with your primary keyword. Etsy\u2019s search algorithm gives more weight to the words at the beginning of the title, so put the most important keywords front and center.<\/p>\n

You can include other relevant keywords that describe the product\u2019s main features, such as color, size, material, or style after the primary keyword to capture more specific searches.<\/p>\n

While it\u2019s important to include multiple keywords, ensure that your title still reads naturally. Overloading your title with keywords can make it look spammy and may turn off potential buyers. Write for humans first, search algorithms second.<\/p>\n

Example Title:<\/strong> Instead of \u201cHandmade Scarf,\u201d use \u201cHandmade Wool Scarf, Soft Knit Winter Scarf, Cozy Warm Wrap in Burgundy.\u201d<\/p>\n

Product Description<\/h3>\n

Your product description is another important place to strategically incorporate keywords. While Etsy doesn\u2019t weigh descriptions as heavily in their search algorithm as titles and tags, it\u2019s not something you should overlook.<\/p>\n

Include your primary and secondary keywords within the first few sentences of your product description. This ensures both the Etsy algorithm and your potential buyers can quickly understand what your product is and what makes it unique.<\/p>\n

Use your keywords to give detailed information about the product, describing its features, uses, and benefits to make it crystal clear why it stands out from similar products. Better yet, use storytelling to make your product more appealing and relatable.<\/p>\n

We mentioned you should write your title for humans first, and algorithms second. This is even more true of your title. At this point, the user has already clicked through to your product – now you just need to sell them!<\/p>\n

Etsy Shop Title<\/h3>\n

The product title is what most people focus on, and for good reason. Don\u2019t neglect your Etsy shop title, though! This is yet another opportunity to use your keywords effectively. It\u2019s visible in search results and can help your shop appear in search engine listings outside of Etsy.<\/p>\n

Just like with product titles, place your most important keywords at the beginning of your shop title. Only this time, you\u2019ll be using keywords that describe your brand offerings as a whole – which means the keywords might be a bit more generic.<\/p>\n

Your shop title should be clear and to the point. While it\u2019s important to include keywords, make sure the title remains easy to read and understand.<\/p>\n

Example Etsy Shop Title:<\/strong> \u201cCozy Knitwear Shop | Handmade Scarves, Hats, and Gloves\u201d<\/p>\n

How to Use Tags on Etsy<\/h3>\n

Tags are one of the most powerful tools for driving organic traffic to your Etsy listings. You can use up to 13 tags per product. They should cover a wide range of keywords and phrases that shoppers might use to find your products. Here are some tips on how to use tags on Etsy:<\/p>\n

Use All Available Tags<\/h4>\n

Maximize your reach by using all 13 tags for each listing in your shop. This gives you more chances to match with a buyer\u2019s search.<\/p>\n

Include Variations<\/h4>\n

Think of different ways people might search for your product. Use synonyms, plural forms, and common misspellings as tags.<\/p>\n

Target Long-Tail Keywords<\/h4>\n

Etsy long-tail keywords are more detailed, specific phrases that might have lower search volume but are often easier to rank for.<\/p>\n

Focus on Relevancy<\/h4>\n

Only use tags that are directly relevant to your product. Even if the search volume is high, irrelevant tags hurt your SEO and confuse potential buyers.<\/p>\n

Leverage Seasonal Keywords<\/h4>\n

If your product is relevant for a particular season or event (like Christmas or weddings), include these keywords in your tags.<\/p>\n

Looking back at the example we\u2019ve been using throughout this guide on how to use keywords on Etsy, here are a few tags you may consider: \u201cHandmade Scarf,\u201d \u201cWinter Accessories,\u201d \u201cKnit Scarf,\u201d \u201cBurgundy Scarf,\u201d \u201cWarm Wrap,\u201d \u201cCozy Fashion,\u201d \u201cChristmas Gifts for Her\u201d.<\/p>\n

Don\u2019t Forget the Categories or Attributes!<\/h3>\n

Finally, you should round out your Etsy SEO efforts by using categories and attributes. These help further define your product and improve its chances of being found in relevant searches. They act like additional tags, so it\u2019s essential to choose them wisely.<\/p>\n

Select the category that best describes your product. They\u2019re pretty broad, so choose one that accurately reflects your product type. You might have access to subcategories depending on your parent category. These help you drill down further for more accurate placement.<\/p>\n

On the other hand, attributes allow you to add more detail to your listing, such as color, size, material, and style. These function similarly to tags and can enhance your product\u2019s visibility in search results.<\/p>\n

Adjust your categories and attributes to reflect seasonal changes, trends, or new keywords that might become relevant. Your keyword tracking will help you inform any tweaks to your strategy. That being said, here are a few examples of how you could use categories and attributes:<\/p>\n

For a handmade scarf, your categories might be \u201cAccessories > Scarves & Wraps,\u201d with attributes like \u201cMaterial: Wool,\u201d \u201cColor: Burgundy,\u201d and \u201cStyle: Winter Fashion.\u201d<\/p>\n

Tracking Keyword Rankings on Etsy for Future Improvements<\/h2>\n

Once you\u2019ve optimized your Etsy listings with carefully selected keywords, it\u2019s time to sit back and watch the traffic flow in. It\u2019s important to set up keyword tracking so you can see how your efforts are performing for your most important keywords. Here\u2019s why you can\u2019t overlook it:<\/p>\n