In order to make an SEO tutorial that encompasses all aspects of SEO, I can’t ignore black hat link building. This is because, despite its dark and ominous-sounding name, it is still prevalent in the SEO world. Maybe not as much as it once was, but it is still alive and well. Some SEO purists…
White hat link building is the preferred type of link building for most webmasters. White hat basically means you are doing your best to follow Google’s guidelines. When you stick to white hat SEO methods you are giving your site the best chance to stay in good graces with Google and not risk any penalties…
In the previous tutorials, I’ve discussed just how important backlinks are. If you haven’t fully understood yet then I’ll say it one more time. Backlinks are THE most important aspect of achieving high rankings in Google. All the other aspects we’ve discussed and will discuss are important but nothing is as important as backlinks. Backlinks…
Knowing the basics of keyword research is just as important as any of the other major aspects of SEO (site optimization, backlinks, content, etc..). When you get down to it, all search engines really do is return what their algorithm thought was the best results for a searched keyword or topic. This means it’s very…
As I’ve talked about in the previous parts of this course the popular saying is “Content is King”. The content on your site is the entire purpose anybody would want to visit your website. If you have nothing good to offer, then there is really no reason for anyone to visit your site. This is…
As complicated as the search engine algorithms are, there is a basic idea behind all of them. They want the highest quality pages to show up for the keyword searched. What this means are pages that answer the user’s query most accurately. They don’t want pages to rank highly for keywords just because they are overly…
Years ago, on-page SEO used to be the end all be all. You could optimize your page’s titles and headings, stuff keywords in your articles, and have a great chance of ranking with little to no links. Things have definitely changed. On-page SEO has become less powerful but that doesn’t mean it holds no weight.…
The goal of this course is to make things easy for even the most basic of an SEO beginner. We’ll get you up to speed with what SEO really is, how it’s accomplished, and some tips and tricks to help increase your rankings and income using SEO. Although this guide is made for beginners, there…
Driving more traffic to our website is the ultimate goal. We can play around with all of the SEO tools we want and do all of the content marketing possible but in the end, we need to be targeting the right keywords. This is why having the ability to identify your competitor’s keywords can be…
On-Page SEO has always been important but these days things have changed a bit. You don’t want to overdo your on-page SEO in a way that looks unnatural. This is a very common mistake. You want your sites to be highly optimized but not scream “I’m overly optimizing my site Google!… Look at me!” Now…