Ebay Keyword Generator
Enter any keyword, product or category to generate related keywords directly from eBay.
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Free eBay Keyword Generator - Choose the right keywords for eBay listings
For starters, you need to understand what eBay SEO is. This is the way that you create your product listing that will ensure that eBay’s search engine, Cassini, reads and ranks it as relevant. We are all familiar with Google SEO but with eBay SEO some of the rules are different. Unlike traditional search engines. Cassini displays duplicate content – products that are the same – but it puts them in order of most useful.
Cassini uses a series of criteria to determine if your eBay product listing should be at the top of the page or further down in the rankings. Cassini looks at your product title, item details, eBay categories, and catalog listings. This is why keyword research for eBay is important. There are components that decide how valuable your content is to a buyer and whether or not you will make the cut by Cassini.Why Do You Need eBay SEO?
There are several reasons that you need to optimize your eBay product listing. The obvious, of course, is because you want to sell products. Shoppers on eBay are more akin to buy items that rank higher on their search than spending the time to scroll through hundreds of products that look similar to what they are already seeing.
With a lower eBay product ranking, you will find that your sales aren’t nearly as strong as you had hoped or as high as they could be. Consumers are fickle, and they don’t want to take the time or energy to search multiple listings when they can find what they are looking for in the top few items listed.
There is also a trust factor that you need to consider when creating an eBay SEO product listing. Product listings that are ranked at the top of eBay create more trust with the buyer as they tend to think they are higher quality products or from a more reputable seller. You may be both trustworthy and reputable, but if your eBay product listing doesn’t rank high enough, the buyer won’t immediately think so.
eBay SEO Helps Your Products Get Seen
Now, that you understand why you need SEO on your eBay product listing, here are some ways that you can improve your ranking with a Cassini search. Try these steps to increase your visibility on eBay and promote your products to the top of the leaderboard with shoppers.
Use an eBay Keyword Generator
The first step in making your product listing rank higher is to use an eBay keyword generator like the one above. This can help you find the relevant keywords that consumers are using to search for your product and develop a keyword list to use in your listings. These keywords will not only be made up of one word, but they will also take on phrases that are being used to search for a particular item. Choose keywords that are descriptive and are useful when searching for your products so your customers can find your items easier.
Choose Quality Images
You will also want to use quality images to display your products. These images should show detail, and having multiple angles of your product will help too. Cassini can recognize when you have gone above and beyond to provide your buyers with as much detail as possible through photos to help with their purchasing decision.
Write An Enticing And Informative Product Listing
Your product listing is key to the success of your eBay listing. You will want to take the time to make your product listing informative and detailed. Give as much information as you can about your item and keep it entertaining at the same time. Remember, Cassini looks for content that is geared toward the buyer and will provide them with the information they are looking for when searching for the right product to buy.
Don’t Forget About Your Seller Page
You will also want to create a seller page that promotes your business. Show yourself off a bit and tell buyers what they can expect when they make a purchase from you. Use keywords and keep it informative. The more information you put in your seller profile, the greater of a connection you can make with a potential buyer that is looking for a reputable seller to purchase products from.
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Keyword research for eBay is can be similar to the type of keyword research you'd do for Google SEO. You want to find keywords that people are searching for and that are not overly saturated with product listings. This will give you the best chance to rank high in eBay's search engine.
It doesn't stop there though. Since your eBay listing can show up in Google results, you may want to keep an eye on the Google competition as well. Sites like eBay and Amazon tend to rank well in Google for product listings so by doing proper keyword research you can piggyback on this and drive in some extra traffic to your listing. Tools like Keysearch are perfect for not only finding eBay keywords but determining the Google SEO competition as well.
eBay SEO & Google SEO Go Hand in Hand
Your eBay niche can also help you rise to the top of a search. There are several categories that you can select from on eBay to categorize your products, helping you to be found a little easier. Using categories to your advantage can help you distinguish, for example, if you are a health, fitness or dietary product or if you sell apparel, who it is designed for and what type of applications it is made for.
You may be tempted to choose several categories that fit your product, but you need to remember that Cassini is intuitive and will reduce your ranking if you try to overcompensate for SEO with a large range of product categories.
Choose your categories judicially and make sure that you narrow down as specifically as possible what you are selling. The more specific and detailed you are about your product categories, the easier it will be for a buyer to find you and purchase your product because it is exactly what they need.