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Keyword Density: Are You Using Too Many Keywords?

Ranking your website on Google is a strong way to reach customers and vastly increase your visibility on the internet. Keywords are one of the easiest ways to get your website to appear in searches, that is unless of course, you overdo it.

When we look at keyword density, many content writers on the web believe that more is better – but this simply is not the case. Understanding how frequently you can use a keyword on your web page without being spammy can make a difference on whether your site will be considered an authoritative site or not.

To make your life easier, there are tools devoted to keyword density that can help you keep your keyword use to a minimum. By simply plugging your keywords into a keyword density tool, you can discover if you are going overboard or if you are right on the money with your word usage.

Learn Which Keywords Are Most Used Throughout Your Website

How To Calculate Keyword Density?

How To Calculate Keyword Density?

Keyword density is typically calculated by looking at the complete content on your webpage in relation to the number of times you have used a particular keyword. The more you used a keyword within your content, the higher the overall percentage will be for that keyword. The reverse is true if you use a keyword too little – you will have a lower keyword density percentage.

Most experts suggest that you keep your keyword density in relation to the total text of your web content to around two to eight percent. Any more than this, and it may flag Google that you are desperate for a higher search engine ranking and that you are overusing keywords to get there.

What Is Keyword Density?

First, let’s understand what exactly keyword density is and how it works. Keyword density tools measure the percentage of times any given keyword appears on a webpage. This is calculated in relation to the total word count on the page. The longer your web content is, the more you can use a keyword without overuse.

While in the past the high use of keywords was encouraged, today it is more of a deterrence in getting your website to rank on Google. Search engines are savvy to the overuse of keywords for rankings, and you need to work within the confines they have suggested for keyword usage or risk having your webpage or blog post demoted in Google.

With Google’s strict algorithms, it can determine if you are keyword stuffing in order to try and achieve a higher ranking for a particular search. Google prefers websites that have high-quality content, and are written for real readers, not content that is written for robots. This means that you have to get smart to the use of keywords and not overdo it when trying to get your webpage to rank high.

What Is Keyword Density?
Effective Keyword Usage

Effective Keyword Usage

In short, using keywords to gain rankings through search engine optimization (SEO) is a must. But, as we have mentioned, it needs to come with some solid judgment on its use. While it is easy enough to come up with some simple words to use as keywords throughout your webpage, choosing the right keywords takes a little more effort. This is why keyword research is so important!

You need to think like your customers and search as they do. Using long-tail keywords can be more useful SEO strategy and provide you with better ranking results within Google. This is because long-tail keywords are usually easier to rank. On average, most searchers use longer search word strings when trying to find exactly what they need from the internet. Keeping your keywords focused and specific can allow you to rank higher when searchers are looking for exactly what you offer.

Gone are the days of trying to fit keyword after keyword to boost your webpage. This means that “yes” you do need keywords, but just not an overwhelming amount of them on your webpage. Focus on a specific keyword and make the content the best it can be without keyword stuffing.

The way that Google works to rank websites is by using bots to crawl your webpage. These bots read your content and make some decisions based on the content that is provided. If they notice overuse of the same word over and over, it may flag your site as spam and prevent you from showing up in searches.

Content that uses keyword instances naturally is what Google is really looking for. Keeping this in mind can help your website rank and give you the visibility you are seeking.

Keyword Stuffing Is Bad News

As you may have noticed, Google thinks keyword stuffing is bad when it comes to the relevancy of content for searchers. Using keywords over and over again is not only repetitive for visitors to read, but it reduces the overall authority of your content. This may cause a drop in rankings and basically having the opposite effect of what you intended.

We know that users rarely, if ever, venture past the top few ranked pages within Google, making it necessary to ensure your website ranks at the top. Keyword stuffing degrades your content within Google's eyes, no matter how relevant your content is, or what the keywords you have chosen, if you are keyword stuffing it will only hurt rankings.

Keyword Stuffing Is Bad News
Integrating LSI Keywords

Integrating LSI Keywords

Now, an efficient way to better optimize your content around a keyword without keyword stuffing is using a strategy that incorporates LSI keywords. LSI keywords, or latent semantic indexing, are synonyms of your standard keyword choice.

Using LSI keywords allows you to select a variety of keywords that will work to your advantage without keyword stuffing. For example, if your website deals with Italian food, you may want to use the keywords spaghetti, pasta, or even noodles within your content to prevent keyword stuffing of the word spaghetti over and over again.

Google understands how users search and can determine the differences in synonyms that they may use. They use very sophisticated natural language processing in order to know what an article is about and what keywords it should rank for. As Google crawls your website, it will take into account that your site uses a variety of LSI keywords around the main topic. This will almost always help rankings rather than continuing to use the same keyword in an unnatural way.

With LSI keywords, you will be able to make your content more readable and informative without keyword stuffing. Your article will flow easier to the readers and be considered by Google as more valuable to a searcher.

Free Keyword Density Checker - View On-Page Keyword Percentages - SEO Keyword Density

The Benefit Of Using A Keyword Density Checker

While it may seem like a complex system to use minimal keywords, LSI keywords, and quality content, a keyword density checker helps with this. With a keyword density checker, you can measure the usage of keywords automatically by inputting your website's URL and having it analyzed.

A keyword density checker will read your content and give you a percentage score based on the length of your content and the number of times you used each keyword on the page. Remember, most of the time you want to keep your keyword usage between two and eight percent. Keyword density checkers can make your life easier. They will let you know if you are overusing keywords or just plain keyword stuffing. This allows you to maximize your keyword instances without ticking off Google!

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