Pinterest Keyword Tool
Screenshot from Keysearch Keyword Tool
Finding keyword ideas for Pinterest can be tricky. Our free Pinterest Keyword Tool is here to help! Just enter a keyword and we will go out and retrieve related keyword suggestions from Pinterest's own auto-suggest recommendations. By using Pinterest to gather the keyword suggestions directly, it enables us to see what are the most searched keywords as well as the most pinned topics related to your seed keyword.
Pinterest Keyword Generator, Keyword Planner & Research Tool
Pinterest Helps People Discover
Pinterest might not seem like the typical social site in its engagement. There are no friends that follow each other for likes and comments or mini-debates in less than one hundred and forty characters, but it's unique in its own right. Pinterest is a social site that allows users to create boards and pins that they can curate. Unlike many other social sites around, Pinterest cares more about discovery, not creation and storage. By leveraging other people's designs, users can inspire others and themselves.
Pinterest's focus on discovery makes it a useful tool for businesses. Many retailers and professional photographers have realized how much impact their visual content can have on a medium like Pinterest. Some companies have used it as a product catalog, while others keep their Pinterest boards running as a portfolio they can add to. As with all social media sites, however, you need to optimize if you want the right eyes on your content.
Pinterest SEO - Securing the Right Visitors to Your Board
SEO is all about helping people find your product or website. Pinterest is an excellent tool for this. Not only is it one of the most trafficked websites in the world but Google loves Pinterest! Pinterest boards rank extremely well on Google, giving the potential to have a lot of highly targeted eyeballs on your brand.
Why Is Pinterest Important For Businesses and Bloggers?
Bloggers, eCommerce sites, and businesses should look at Pinterest as a beneficial platform for getting their content to a new audience. The social site has a massive number of users, and some stats suggest that almost 40% of them have a household income of over $100K yearly. It would be insane to pass up a channel that gives you direct access to that kind of purchasing power. The demographics of users are all over as well, spanning age, race, and national borders.
Pinterest realizes how important they are to businesses and have offered users the chance to open a business account specifically. Based on most reports, business accounts produce the most-pinned content on the site. Unlike most other sites that rely on influencers as a go-between, users prefer to engage directly with brands on Pinterest. There's less chance of a company's brand message getting lost.
What is Pinterest SEO?
While you might be more familiar with Pinterest as a social media site that users go-to for inspirational ideas, as a social engine, it goes deeper than that. The site doubles as a powerful discovery-based search engine. It's a perfect chance for brands to strut their stuff in front of new potential customers.
SEO is typically associated with search engines like Google, but it can be a useful resource on Pinterest as well. With hundreds of thousands of brands on the site, it's easy to fall into the fringes without making an impact on your target audience. To ensure you show up in search results, you'll need to optimize your keywords.
Optimizing your Pinterest posts and boards for certain keyword searches is among the most effective ways to get your content liked and repinned so that it has a broader potential outreach. With each new repin, you access possible views outside of your immediate follower circle. But what if you could get visitors who aren't in your follower circle to start sharing your content or finding you on Google? That's where keywords come in.
Why Pinterest SEO is Important
Businesses that want to use Pinterest to reach out to a new audience need to plan their SEO strategy and make an effort to ensure that it's targeted to the right audience. These tips may come in handy to help you with getting your Pinterest content in front of the right audience.
Use a Pinterest Keyword Tool
Keywords are the most critical part of your Pinterest SEO strategy. You can use several tools to help you locate the right keywords to add to your Pinterest boards and descriptions. Ideally, these keywords should fall into the niche that you're aiming for. Try to choose keywords that don't have too much competition but still represent what your brand is selling. Our free Pinterest Keyword Tool above can help you do just that!
Make Pinboards Available to Search
While the Pinterest search bar is the most likely method you'll get users, it isn't the only way. By default, Pinterest tends to hide pages from search engines like Google. Under your page settings, there should be a section called "Search Privacy" that allows you to change your options to be visible by standard search engines. As a business, you must change this setting so that regular searchers can also find your content.
Optimize your Business Name
Pinterest allows users to create business accounts that help them to share content associated with a particular brand. These accounts have a few benefits when it comes to marketing over personal accounts. They offer you tools such as analytics to see what posts are more effective in engaging users than others. When you set up your Pinterest business page, you should use your full business name to make it easier for users to find your brand.
Use Keywords in your Board Names and Descriptions
Every time you set up a new board, use your keywords to name them. Avoid using the most common titles and try to focus on less-used keywords so that searches stand out. Boards also have fields that you can add short descriptions too. Your keywords should appear here as well to ensure that you get maximum coverage from the search engine. It might be a good idea to take a look at things from the consumer's perspective. What are they searching for? If you start thinking like them, it's easier to develop good keyword descriptions and board names. As usual, don't try and stuff keywords where they don't belong or don't make sense.
Find keywords, topics, and trends to help with your Pinterest marketing
Engagement Is the Goal
Pinterest is a social site, and as a brand, you need to look at it as a marketing channel. A brand's goal on all marketing channels is to garner as much engagement as possible. With Pinterest, engagement comes in the form of repins and likes.
If you want to leverage Pinterest's power as a marketing channel, you need to figure out what keywords are most pertinent to your brand. Keyword tools are the most useful utilities you have to help you figure your keyword selection out to help you make the best impression on your audience. If your buyers don't know you exist, then your marketing channel isn't advantageous. Keywords can turn Pinterest from just another social marketing channel into your best option to reach consumers.