SERP Analysis Table

We have updated the SERP analysis table to give you more relevant data. We’ve added a few columns and removed other columns that are no longer relevant to determining the keyword difficulty. In this tutorial, we will go over a description of what each column is telling you and why it may be important to determining the difficulty of a keyword.

SERP Analysis Table

PA – Moz Page Authority

This column shows you the Page Authority for the given URL. Page Authority is a metric from MOZ which is a representation of the overall ranking strength potential of that individual page.

DA – Moz Domain Authority

This is similar to Page Authority except for the overall domain. Domain Authority shows you how strong the domain’s ranking potential is. A strong domain can lift the individual pages to rank better for keywords even when the individual pages themselves might not be quite as strong. An example of this is how Amazon and Wikipedia rank many pages on the first page of Google that have few if any incoming backlinks. This is due to the strength of those domains lifting those pages up to rank well.

Doms – Domains

This column shows the number of unique linking domains to the given URL. The more unique linking domains usually indicate a stronger backlink profile and hence a stronger page.

DomsD – Domains to Domain

This gives you the number of unique linking domains to the entire domain the URL sits on. So if the URL is an Amazon URL, the DomsD is showing you the number of linking domains to the entire amazon.com domain.

Auth – Dofollow Links

Auth stands for authority passing links. To simplify, this means the amount of external dofollow backlinks pointing to the given URL.

Links – Backlinks

This is the total number of incoming external backlinks both dofollow and nofollow.

URL

This column shows you whether the exact keyword match was found in the actual URL seen in Google.

Rankings/Traffic Table

URL Keywords

The number of keywords we’ve found ranking for the particular URL.

URL Traffic

The estimated traffic coming from Google for that particular URL.

Domain Keywords

The amount of keywords we’ve found ranking for the entire domain the URL sits on.

Domain Traffic

The estimated traffic coming from Google for the entire domain the URL sits on.

Social

Facebook

The total amount of Facebook shares for the particular URL.

The total amount of Pinterest Pins for the particular URL.

We’ve removed the mRank and mDom columns as these metrics are no longer supported by MOZ and were basically just duplicates of PA and DA. We’ve also removed the Title and Desc columns now that Google is dynamically changing the Titles and Descriptions shown in the search results. These no longer give any indication as to the keyword difficulty. Currently, for the time being, we still show these columns in the Deep Analysis section if you still would like to see them.

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Dan

Keysearch CEO at Keysearch

I'm the creator and CEO of Keysearch. I've been working in SEO & internet marketing for over a decade now. In that time I've created many tools aimed at helping people and businesses make the most of their internet presence. Our goal at Keysearch is to make a top of the line suite of SEO tools at an affordable price for everyone!