The main goal of keyword research for most of us is being able to find keywords that will bring in traffic, and also won’t be difficult to rank on Google. Depending on your website you may want to make sure that these keywords are profitable as well. So how do we do that?
First, let’s take an example niche. Let’s say our website is about golf clubs. The chances of ever ranking or bringing in traffic for the search term “golf clubs” is a long shot. Not to say it’s impossible but the top 10 search results will most likely be dominated by big companies like Golfsmith, Amazon etc… It would take a long time to try and outrank this type of competition. So let’s start and get some keyword ideas. We’ll load up the search term golf clubs in Keysearch and take a look.
Ok, we have a bunch of keyword suggestions (701 to be exact) that are related to “golf clubs”. What we want to do is figure out which keywords have a nice amount of traffic and are fairly profitable. The way we do this is we use the Volume and CPC data provided.
– Search volume shows approximately how many searches Google is getting for that particular keyword each month.
– CPC (cost per click) shows how much advertisers are bidding to get their ad shown on Google when that keyword is searched.
CPC is important because it shows that this is a keyword term that is profitable. There are many keywords that get a lot of search traffic but don’t really have much profitability. For example, the search term “latest movies” gets searched 201,000 times per month but the CPC is only $0.22. Most likely people searching for “latest movies” aren’t going to buy anything, they are just looking for some information that really doesn’t have much monetary value. This is why we want to find a nice balance between search volume and CPC.
So let’s get back to our example “golf clubs”. The first thing I am going to do is filter out keywords with search volume less than 500 and a CPC less than a $1. This way we only have keywords left that are getting decent traffic and are somewhat profitable. Some niches you may want to aim for different numbers, maybe 200 search volume or a higher/lower CPC. But let’s start here and see what we find.
Ok after filtering I am left with 79 keyword terms that fit these criteria. From here we can just start checking difficulty for these keywords but I like to go 1 step further. I’m going to filter out keywords with less than 3 words in the phrase. Why is this? I prefer to target long-tail keywords. 1 or 2-word keyword phrases are usually tougher to rank and I feel longer keyword phrases give me a better shot at getting on the first page. Ok now let’s take a look.
Ok, you’ll see we have 33 keywords that fit our filters. Great! Let’s check the difficulty. I’m going to select all keywords left and click the bulk check button to check the SEO difficulty for all of these keywords.
Look at that.. a bunch of greens! That’s what I like to see. So lets filter 1 more time. And filter out all keywords that have a difficulty score higher than 35. Why 35? Well, normally I’d do 40 since anything under 40 is green. I’ve chosen 35 because we have plenty of green keywords here and I want to target the easiest ones. For other searches with less green keywords, 40 would probably be my filter number instead (Click on the link to read more about our competition levels and what type of keywords may be best to target for your site). Now I’m going to filter and then sort by the easiest ones.
Ok, we see we have 7 great keywords that should be fairly easy to rank in a tough niche like golf clubs. If you want you can flip through the keyword scores and see the top 10 results to further analyze the competition. But now we have some great ideas for our blog or website!
With Keysearch we can find even more keywords using other suggestion engines like Google suggest, Bing suggest, the Keysearch Database with over 1 Billion keywords, etc… Just follow the same steps and you’ll have loads of easy to rank profitable keywords. Happy keyword hunting!
For more tutorials check out the tutorials page Keysearch Tutorials
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